In a front page article in the New York Times on March 20th,we learn of the creative approach of the Federal government to sign up youths for the government website for health insurance. In the article we learnt that the White House has decided to pull out all the stops to enhance the number of youthful sign-ups for private health insurance. On the verge of desperation, the Administration tapped into multiple sites on the Internet, ones frequented by youth. This included Between the Ferns, the Ellen DeGeneres Show, the Drunken Chef, and even ESPN and get out the word about the value of health insurance.
Read the rest at Psychology Today.