Very few “family-friendly” films feature strong female leads

Parenting media savvy kids: Counter pop culture gender stereotypes, Christian Science Monitor, December 4, 2012

A recent study from the Annenberg School of Communication and Journalism found that  only 28.3% of speaking characters in family films are female. Few stories are gender-balanced.

Of the characters who have speaking parts in media creations, the males are predominant. The males are the ones typically shown working, creating, being productive.

Prestigious job careers like being scientists, doctors, lawyers, inventors, typically go to the guys.

Female characters tend to be thin, dressed in tight or provocative clothing with skin exposed. Girls are mostly sexy but unemployed.