A humorous and telling article about the problem of over-eating and its connection with the culture at large. The author describes his grandfather, who grew up in Europe during WW II and who suffered at times from caloric deprivation. the author recalls an incident in which his grandfather enjoyed with much pleasure one Pringle and then put the container away and went on with his life.
Since over-eating in America, and really the developed world at large, has become a huge, huge problem, the issue of how the culture we live in, via advertising, has impacted on our eating habits is crucial to understanding how to stem this rising tide of obesity, on Pringle at a time if you will.
The idea is that we learn much from the media, starting in childhood. Much of what we learn is insidiously destructive. In Pringles commercials, for instance, we are told that stopping at one Pringle is not the way to go. Instead one needs to eat more. Why? Because they’re so tasty? Maybe, but more precisely so that you will consume the Pringles more quickly and buy a new one, thereby enriching the manufacturers.
Meanwhile, of course, you are consuming empty calories and potentially getting fat. Not a problem for the makers of Pringles, but decidedly for you as a human being.
So the article suggests that the author as a child, in watching his grandfather eat and enjoy just one Pringle, learned a counter-message: Just eat one and it’s still very tasty, but that more is not necessary. this counter-message is a personal one, not a mass-produced one like the advertisements produced by the Pringles people, but it was an important one for the boy watching his grandfather’s behavior, and it seems to have shaped his behavior and his health in later years, regardless of how it may have undermined the earning of the Pringles people.